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To launch the debut reality show soon to hit South African Televisions we were tasked with the mission of making a big noise about it.
we tactically made use of readily available platforms to amplify the messaging from night club meet and greet launches to insta take-overs,to flooding the socials with the announcement that something hip, fresh and happening was on its way.
instagram takeover
cotton fest
The Annual Cotton fest was around the corner and Boity was one the highlights that was to make an appearance at the event, we quickly realised that we could take advantage of this and use it as a platform to as a build up to the show launch with was also around the corner.
cotton fest
instagram takeover
Here we predominantly used Insta stories as a direct channel to link to our page because we realised that posts sometimes don’t fulfil the Job of driving the user to our page however you would be surprised at the power of a “swipe up” option on a compelling Insta story.
INSTGRAM STORIES
SOCIAL MEDIA STILLS AND IMAGE RETOUCHES
We then decided that we didn't just want the social media content to be just focus on just the lead character but also be inclusive of the supporting cast so we could reach a wider audience in relatability, so we went to shoot and retouch material and content for the supporting cast to share and post on their socials.
SHOW FINALE
THANK YOU
Your Efforts of scrolling this far are greatly Appreciated.